Revolutionizing B2B Programs in 2024: Strategies for Seamless Success
Event marketing is organizing and carrying out events to promote a company, good, or service. These gatherings are conducted with a specific focus, be it a sector, industry, or goal. B2B event marketing is crucial for numerous reasons. At BizAnekdotes, we help in curating innovative Customer Engagement Solutions & Thought Leadership Programs to engage […]
How Analytics and AI are driving Marketing Transformation
There is an increasing integration of Artificial Intelligence (AI) into marketing strategies. AI is not merely a buzzword now; it is revolutionizing the way brands connect with consumers and drive results. AI in data analytics can process vast amounts of data faster than manual analysis or traditional tools, helping transform complex data into actionable strategies. BizAnekdotes integrates these solutions into their B2B marketing […]
Influencer Marketing in B2B: Leveraging Industry Experts for Business Growth
In the realm of B2B marketing, where trust, credibility, and expertise are paramount, the influence of industry experts and thought leaders is a game-changer. Influencer marketing isn’t exclusive to B2C; it’s making waves in the B2B landscape as well. In fact, according to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is […]
B2B Social Selling Mastery: LinkedIn Strategies for Lead Generation and Relationship Building
B2B social media marketing is now essential for thriving the business in both the short and long term. It is used to build brand awareness, generate leads, engage with the audience, promote the products or services, and drive sales. In a digitally connected world, B2B buyers are not just looking for solutions; they’re seeking authentic […]
7 B2B Customer Acquisition Strategies
Cost of Customer Acquisition has increased by 50% in the last five years. Gaining new customers is a big challenge for all types of businesses to grow. But when it comes to B2B businesses usually the buyer’s journey is very long and tedious. And a long journey means more customer acquisition costs. To acquire new […]