Influencer Marketing in B2B: Leveraging Industry Experts for Business Growth
In the realm of B2B marketing, where trust, credibility, and expertise are paramount, the influence of industry experts and thought leaders is a game-changer. Influencer marketing isn’t exclusive to B2C; it’s making waves in the B2B landscape as well. In fact, according to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is […]
B2B Social Selling Mastery: LinkedIn Strategies for Lead Generation and Relationship Building
B2B social media marketing is now essential for thriving the business in both the short and long term. It is used to build brand awareness, generate leads, engage with the audience, promote the products or services, and drive sales. In a digitally connected world, B2B buyers are not just looking for solutions; they’re seeking authentic […]
7 B2B Customer Acquisition Strategies
Cost of Customer Acquisition has increased by 50% in the last five years. Gaining new customers is a big challenge for all types of businesses to grow. But when it comes to B2B businesses usually the buyer’s journey is very long and tedious. And a long journey means more customer acquisition costs. To acquire new […]